Feedback Lab
The IGC Feedback Lab is a live, small-group copywriting session where individual giving fundraisers bring their real copy and get real expert feedback — in real time.
You’ll submit up to 250 words of actual fundraising copy — an email, the opening page of a letter, a web piece you've been wrestling with. Your instructor reviews submissions live, walks through her edits out loud, and explains the fundraising principles behind every change. You leave with revised, usable copy in hand and new techniques you can put to work immediately.
Space is capped at five participants per Lab, so that each participant receives personalized, expert-level attention. Every edit made — for you and for others — becomes a technique you can carry into your next campaign.
This is where good fundraising copy becomes great. And where the fundraiser who wrote it understands exactly why.
Your Instructor
Charlotte Field is Partner & Head of Client Delivery at Good Works, where she turns direct response strategy into action for charities across mail, email, and digital channels. With over a decade of experience in the field, Charlotte has mastered the art and science of copywriting. She can spot exactly what needs tweaking in fundraising copy to transform underperforming appeals into revenue generating campaigns. Co-author of You Can’t Take It With You: The Art & Science of Legacy Fundraising, Charlotte combines practical insights, storytelling, and performance expertise to help others build high-impact, measurable fundraising programs.
