Calculate Your Return on Investment
Enter your current direct mail program numbers below to see how DM 101 could increase your annual fundraising revenue.
5% is a projection to illustrate the potential impact of DM 101. It is based on data from the 2025 Direct Mail Benchmarks report. Actual results may vary.
Response Rate is the right toggle if your main opportunity is getting more of your existing donors to respond (your copy or ask strategy needs work, your file is under-mailed, or your segmentation is weak).
Average Gift makes more sense if your donors respond well but you're leaving money on the table with your ask amounts (your ask ladder is outdated, you're not using data to personalize asks, or your mid-level program is underdeveloped).
Results are projections based on your inputs. Actual results may vary.