ROI Calculator

DM 101 ROI Calculator

Your Current Program — Inputs

File Size

Total number of donors mailed

Response Rate

% of donors who give

Average Gift

Average donation per response

Mailings Per Year

Number of annual campaigns

Your Current Program — Calculated

Avg. Revenue Per Campaign

—

Original Program Revenue

—

Program Improvement

Response Rate Average Gift

Increase in Response Rate 5%

% lift applied to response rate only

Choose Your IGC Tier

No Org. Support $764

Partial Org. Support $1,149

Full Org. Support $1,529

Your IGC ROI

Additional Revenue / Year

—

vs. your current program

New Annual Revenue

—

up from —

Single-Campaign ROI

—

return on tier cost per campaign

Tier Investment

$1,529

selected tier cost

Year 1 Program ROI —

Year 3 Program ROI —

Improved Program Metrics

New Avg Gift

—

New Response Rate

—

New Rev / Campaign

—

Results are projections based on your inputs. Actual results may vary.

Calculate Your Return on Investment

Want to create effective direct mail campaigns and raise more money for your charity?

Want to create effective Direct Mail campaigns and raise more money for your charity?