IGC ROI Calculator
DM 101: The Ultimate Guide to Executing a Direct Mail Campaign

Calculate Your Return on Investment

Enter your current direct mail program numbers below to see how DM 101 could increase your annual fundraising revenue.

Your Current Program — Inputs
Total number of donors mailed
%
% of donors who give
$
Average donation per response
Number of annual campaigns
Your Current Program — Calculated
Avg. Revenue Per Campaign
Original Program Revenue
Program Improvement
5%
Expected % lift applied to both response rate and average gift
Choose Your IGC Tier
Your IGC ROI
Additional Revenue / Year
vs. your current program
New Annual Revenue
up from
Single-Campaign ROI
return on tier cost per campaign
Tier Investment
$1,529
selected tier cost
Year 1 Program ROI
Year 3 Program ROI
Improved Program Metrics
New Avg Gift
New Response Rate
New Rev / Campaign

Results are projections based on your inputs. The percent increase is applied uniformly to both response rate and average gift. Actual results may vary.

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