Individual Giving Collective

The Individual Giving Collective is a unique learning community built exclusively for individual giving professionals. Created by fundraisers who understand your challenges, this first-of-its-kind hub delivers what our sector has been missing for years. Here, you’ll find practical, accessible guidance that helps you master your craft, build stronger programs, and achieve better results ̶̶ all based on proven strategies and solid research rather than guesswork.

This course will revolutionize your charity’s direct mail program by providing you with a comprehensive, evidence-based approach to fundraising that generates stronger results across all aspects of your work. You’ll develop expertise in four critical areas that work together to create a more effective, efficient, and human-centered program.

• Strategy: This isn’t just about one campaign. Taking this course will give you the strategic guidance to build a comprehensive, integrated direct mail program that deepens donor relationships and inspires life-long giving.
• Copywriting: You’ll master the art and science of creating compelling fundraising stories that inspire action and drive response.
• Production: Transform your production process and maximize your budget with expert guidance on timelines, package components, vendor management, data personalization, and quality control.
• Measurement & Analysis: You’ll learn to interpret key metrics, set realistic projections, and communicate results to leadership—turning your direct mail program into a data-driven operation that is continuously improving.

View our instructor’s bios to learn more about your lead instructor, as well as the many experienced guests that will join your learning journey. Our instructors are expert fundraisers from Good Works, a full-service fundraising agency based in Ottawa, Ontario.

Yes! Full participation in DM 101: The Ultimate Guide to Executing a Direct Mail Campaign is applicable for 18 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.